Tuesday, November 22, 2011

Small Business Marketing Tips

To plan and execute a effective marketing strategy is a huge challenge for any small business. Here are my suggestions and a brief strategy for each.
1) FACEBOOK a low cost way to market your business, with over 300 million users, very powerful platform to build a presence for your business, If you dont have a facebook page get one immediately. Best thing to do is look at your competitors and see how they run their pages. Keep up with updates and ask your fans what they like to see. Ask them about what promos they would like to see engage with them.
2) Twitter another tremendous marketing platform just like facebook. Its a must for your business just tweet about your business and acknowledge good customers. Use tweetpic to send pictures of products from your phone. Some marketing personal prefer twitter to facebook doing both is a must.
3)Blog although most people focus on social media. Blogs continue to offer great value for small businesses. Decide on a focus for your blog and write great content for that focus. People will enjoy it and next thing you know you have a ton of followers and you become a guru. I recommend wordpress.
4) LinkedIn is a business oriented social network for professionals and its huge with over 500 million users all over the world.You can network with specialist in your field and meet new people in other fields of work. LinkedIn is one of my favorites everyone is very professional and friendly. Go to the groups page and join the groups that you know you can contribute good information to. I often connect with LinkedIn contacts thrue Skype.
5) Participate on other peoples blogs. I know it sounds time consuming but the payback is amazing. Remeber it takes time to build a reputation and establish credibility. This will get people to notice you and come to you for advice or job prospects. Good way to get going with participating is to leave a good comment on the blogs that connect to your business. No spamming your business or yourself, its time to give praise and a smart educative comment . Dont show the writer up. Send writer a email and ask them if they interested in guest writing for you or can you write for them.
6) Youtube is write up there with all the social networks. The great thing about youtube is you can do a power point presentation or use your webcam and record yourself giving useful information or showing of your products. The worlds the limit.

Depending on what your business identity is there are other things to look out for  Google Places, Foursquare, Yelp are a few left out. There is always a new one coming out to help build your business. Just follow the 6 listed and keep up with them everyday and within a year or two you will be amazed how much exposure your business and you have recieved, not to mention the comtacts you have. thxs again Phoenix Arcadia business specialist Jeff Killeen

2 comments:

  1. Great marketing tips for small business, As a business consultant melbourne I appreciate your post...Thanks

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