Business Identity.. Who are you?

In many ways, your business is like a person. It has to have a personality, values and vision. You can dress a man or woman to look a certain part, however, it does not take long to find out that good looking person in the business attire knows what he or she is doing.The best part about dressing and playing the part. Eventually it becomes intergated into your personality.
I believe that having or building a solid brand is the key to longevity in any business. Based on my experience in the restaurant industry with many owners and operaters. A strong brand reflects the owners personality and vision. The most successful businesses i know or watch have long term vision and have a desire to produce something important and needed. The businesses that are out to make quick money come and go quickly. Businesses that love their vision and know there sense of purpose in their community are the successful survivors in these tough economic times.
Its often easy to lose our personality, vision and values in this fast paced world, when things are going fast and your working like a mad dog . Take time to sit back and answer these questions. Whats important to you? What kind of experience do you want your customers to have and take away with them? What are you known for? Whats your mark that you leave on your community around you?
In these tough times with upset americans and marches and economic woes, distrustful politicians. We can always ask these questions to ourselves and manifest them into our business and build something important , successful, rewarding to our community.
Thanks for following my page .
Jeff Killeen   Phoenix/Arcadia Business Specialist